So, here are the three main methods of gathering psychographic data: 1. Send out a customer survey and be honest – tell them you want to better understand what they care about. To arrive at the 12 questions, C2B researchers used statistical clustering procedures to examine the response patterns to two psychographic segmentation studies involving 380 survey Some survey software solutions will come with pre-loaded demographic questions or survey templates. Questions they are asking; What they expect from brands like yours; All this information is content creation gold for the savvy marketer. Ask open-ended questions to discover what buyers in your niche care about. When you ask the right questions, you can find out what she does for fun, ... Want a larger sampling? Create categories to differentiate your questions. Surveys and questionnaires do have their drawbacks, though, including few solid ways to overcome low respondent participation, and the potential unreliability or inaccuracy of the data itself – many people answer questionnaires in an aspirational way, meaning they may not respond completely truthfully to certain questions, especially questions on more contentious topics. Better surveys lead to better insights: learn how to up your consumer survey efforts today! Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. 2. Psychographic data is information about a person's values, attitudes, interests and personality traits that is used to build a profile of how an individual views the world, the things that interest them and what triggers motivate them to action. Here are their tips: Use open-ended questions to learn the most. People will ignore those questions or abandon your survey altogether. But keep it short and sweet. Brief but important notes on the questions are given after the English version of the question. Send out surveys. 2. Here’s an example of a two-question survey we got great response from: To help you get the most from your survey, I got some extra input from Jason Quey, who helped Todd Staples from Strategic Marketing Pros use psychographics to see a five-figure monthly increase. By asking open-ended questions, you can easily get to know what motivates, inspires, or even troubles your audience. Questions for competitive analysis; Some market research questions will require research to find the answers. In the end, it’s important to ask questions that make sense for your audience. That's it. Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. They contrast with attitude questions, which ask about respondents' opinions. But the best way is through rigorous user persona research, customer interviews, and customer surveys. You might ask questions such as: Likert scale questions, survey templates, and rverything you require in the psychographic segmentation field rests in the SoGoSurvey resource pool. They solved past issues of social desirability, but other common survey issues like respondent fatigue and question comprehension. It should take no more than five minutes to do and a mixture of multiple-choice and in-depth open text. Don’t take these questions as the only ones you can use, but you should definitely make them a crucial part of your psychographic segmentation process. Surveys are another great way to get psychographic data about your audience. Rather, demographic survey questions are only part of a questionnaire. Many brands and companies target their products and services based on their average customer’s age. This general questionnaire will be administered during the first study visit in the survey. Test your knowledge of psychographic segmentation by using this interactive quiz. Create demographic surveys and learn more about your target audience. Psychographic segmentation is increasingly important today as consumers group themselves into smaller and smaller “interest tribes” such as Iron Man athletes, Game of Thrones fans, BBQ smoker cooks, Fortnite players or social justice warriors. 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